
Paul Graham’s essay on “Founder mode” has taken the internet by a storm of sorts. In the essay, Paul speaks about the fundamental differences in the management style of founders and managers and how founders are clearly better suited to understand what the company needs and to decisively act on that understanding too. He calls managers “professional fakers” who are mostly responsible for company’s downfall.
While Paul hasn’t defined what “founder mode” exactly covers, he has referred to a few examples of founders using unorthodox means to run the companies they founded. These unorthodox means can involve de-delegating to the extent that departments are less of black boxes than what otherwise is the norm with manager-style leadership or cutting through org structures to effect changes.
However, it is hard not to notice the parallels between founder mode and creator mode. Creators are those who are constantly producing original content for public consumption. A successful creator has a finger on the pulse of the consumer and is likely to use this deep understanding of the customer to create top quality content. The creators might have a team to support them, but the creators have the final control and say on the created product as well as its marketing. Creators stay close to the product they are creating and they also want their support staff to be close to the product development process.
This fanatic dedication to the product and its quality is something that’s common between good founders and creators. For founders, rapid launch and iteration is key for the acceleration of product-market fit for any product. Similarly, for content creators, the more of their content that’s out there, the more they benefit from getting the feedback loop that drives improvement. Taylor Swift believes in being prolific with the release of her work as she once said “I definitely feel more free to create now, and I’m making more albums at a more rapid pace than I ever did before, because I think the more art you create, hopefully the less pressure you put on yourself”. MrBeast has said that he can work up to 8 days non-stop on a video and that he often hires people who have his insane work ethic. Creators like Taylor Swift or MrBeast build a team around themselves that shares their work ethic and dedication to their product. In Taylor’s case, the products are the songs she creates or the epic performances she gives. In MrBeast’s case, his crew is often handpicked to match his work ethic and dedication for YouTube content creation. As he puts it: “For me, it’s almost easier to hire people that are just hard workers, that are obsessed, and really coachable, and just train ’em how to be good at content creation and production, than to hire someone from like traditional media”. One can see that Taylor and MrBeast have a content creation process that is very much similar to a business being run in the founder mode.
If a company runs in “creator mode” by getting serious about the product and its quality, instead of all the meta metrics around the product, it will naturally become like companies being run in the “founder mode”, without actually being run by founders.



